Devin Ershow

A small craft distillery doesn’t have anything like the marketing budget of the bigger brands—but it does have a home and a story. One of the best ways to tell that story—and to get people to taste your pride and joy—is to offer a memorable tour. Here’s how to do it.

• Distillery
• tour program
• tour guide

Blending on the small-batch scale, craft-whiskey makers have limitations that the bigger producers don’t have—but they also have distinct advantages. Heeding advice from accomplished blenders, let’s look closer at how to blend whiskeys mindfully, with art and with purpose.

• Whiskey
• Blending
• Whiskey Blending

Thoughtfully applying the science and craft of blending offers an avenue for distilleries to elevate their products—but it begins with a serious devotion to sensory analysis.

• whiskey
• blending
• sensory

For craft-whiskey distilleries, independent bottlers and blenders offer unique opportunities for collaboration and raising brand awareness.

• Whiskey
• Independent bottlers
• Independent blenders

Older isn’t necessarily better—despite the interest in higher age statements—but there are specific, achievable ways to help set up longer-aged whiskeys for success.

• distilling
• whiskey
• aging

Whiskey isn’t for everyone, but it would be a shame to turn off anyone who has the potential to love and appreciate it. Here are some tips on how to help others approach whiskey with a mindset that gives them the best chance to enjoy it in their own way.

• whiskey
• tasting whiskey
• Glencairn whiskey glass