
Scaling Up from Nano: How and When to Grow
When small distilleries have success, it can be tricky to navigate through expansion while keeping costs in check. Here are some key factors to consider when you’re making a plan and running the numbers.
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When small distilleries have success, it can be tricky to navigate through expansion while keeping costs in check. Here are some key factors to consider when you’re making a plan and running the numbers.

While the smallest distilleries will never compete on volume, there are other areas where they can outmaneuver bigger players on experimentation, local ties, and small-batch appeal.

Smaller distilleries can tap into flavors and opportunities that may not be available at larger scale, whether that’s to support modest growth or simply to make the best possible spirit.

A smaller space requires any producer to be flexible—but that nimbleness can also be a strength.

Industry members weigh in on the word “moonshine,” its evolving meaning in the American distilling world, and the propriety of using it on legally produced spirits.