Margins can be tight for spirits producers, and making great liquid isn’t always enough to keep a distillery viable. Beyond experience-driven add-ons such as tours and tastings, some smaller, independent distilleries are expanding their retail offerings—for example, with kits for making cocktails at home, sampler sets, or premium, ready-to-serve cocktails that just need ice.
From the distilleries that are doing it, here are some insights on how it can work.