
The Year in Cocktails: Demystifying the Changing Habits of Drinkers
Intentionality, good value, and memorable experiences as well as lower-strength options are among the highlights of today’s trends at the bar.
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Intentionality, good value, and memorable experiences as well as lower-strength options are among the highlights of today’s trends at the bar.

In all its myriad forms, tea can add exotic yet comforting character to liqueurs and bitters.

Mushrooms offer a range of characteristics that may appeal to consumers, whether they’re seeking flavor in spirits or function in NA beverages.

What’s hot at the bar has a direct relationship to which bottles are mostly likely to get a spot behind it. For distillers who want to meet the mixology moment, here’s a look at real-life cocktail trends developing in 2024 and moving on into 2025.