As small distilleries grow, building their brand and inventory in tandem, distillery owners must decide on the right time to hire someone with the right experience and skillset to spearhead their blending program. It’s an oft-overlooked step in the development of a distillery’s liquid and reputation, but bringing in a dedicated blender can help elevate the brand as it grows.
Blending a Whiskey, Building a Brand
Bringing in a blender, even on a contract or part-time basis, can help a small distillery elevate its whiskey and create a more consistent program.
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