As a category, ready-to-drink cocktails (RTDs) offer enticing sales potential to small distilleries that can plan and execute the right approach. However, there’s a lot more to it than packaging drinks from the bar and placing them on store shelves. It takes careful R&D to select ingredients and processes to arrive at a product that’s shelf stable, doesn’t lose flavor, and looks attractive once poured.
One of the most popular ingredients for RTDs also happens to be one of the trickiest: fruit.
Like RTDs, fruit also comes with a wide range of decisions to make for bottled or canned cocktails. Besides the variety of fruit, do you use puree, fruit syrup, dried fruit, or something else?
Here, three craft distilleries share their insights on using fruit successfully to release a product that remains attractive on the shelf and delicious in the glass.