It seems unimaginable when you first open your distillery, but eventually there may come a time to overhaul the brand that you’ve worked hard to build.
Added impetus can come from a variety of sources, such as trademark disputes, leadership changes, a change of location, product switches, and more. Yet even without that kind of motivation, drinking trends shift and evolve faster than ever—and depending on your distillery and its current messaging, the change of times may be what warrants a rebrand.