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How Tasting-Room Menus Can Inspire the Distillery

For creative distillers, cocktail programs can help move bottles and open paths to new product categories.

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Apple Pumpkin Chai Cocktail with house-made chai liqueur and potato vodka. Courtesy Scratch Distillery, Edmonds, Washington.
Apple Pumpkin Chai Cocktail with house-made chai liqueur and potato vodka. Courtesy Scratch Distillery, Edmonds, Washington.

There was a time when the norm was a bare-bones distillery tasting room experience, offering free sub-one-ounce pours rather than proper cocktails. Times have changed.

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