
Blending a Whiskey, Building a Brand
SUBSCRIBERBringing in a blender, even on a contract or part-time basis, can help a small distillery elevate its whiskey and create a more consistent program.
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Bringing in a blender, even on a contract or part-time basis, can help a small distillery elevate its whiskey and create a more consistent program.

Blending on the small-batch scale, craft-whiskey makers have limitations that the bigger producers don’t have—but they also have distinct advantages. Heeding advice from accomplished blenders, let’s look closer at how to blend whiskeys mindfully, with art and with purpose.

Thoughtfully applying the science and craft of blending offers an avenue for distilleries to elevate their products—but it begins with a serious devotion to sensory analysis.