Packaging

Because you get only one chance to make a first impression… In an increasingly competitive environment, craft distilleries should consider premium packaging options to pair with their small-batch products.

Just because the spirit made it into the bottle doesn’t mean it’s across the finish line. Proper care and handling upstream are important to ensuring it retains the proper color and flavor all the way into the consumer’s glass.

A range of filtration tools and techniques allows the distiller opportunities to clean up the flavor profile and clarity of their products.

When it comes to diluting a spirit before packaging, deliberate slowness has a strong following among distillers. Yet there’s a lack of hard evidence to back up the approach—or to dismiss it.

Each failure to impress is a missed chance to get someone to try your spirit—yet packaging is expensive, especially on a smaller scale. Here’s how some craft distilleries are elevating lower-cost bottles for brands that shine on the shelves.