
Rhum Arrangé: How Craft Distilleries Can Beat the Big-Brand “Spiced” Rums
Never mind the haters. Rum infusions represent an opportunity to win fans by adding flavor and complexity to an often-overlooked category.
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Never mind the haters. Rum infusions represent an opportunity to win fans by adding flavor and complexity to an often-overlooked category.
There is immediate marketing appeal in having something—a worm, a bug, a piece of fruit, a sliver of wood—floating in a bottle of spirits. There’s also some history and tradition behind the practice … but there are risks.
Do the spirits on the shelf lack the flavor you’re looking for? Infusion could be the answer—and it’s also a path to faster, easier cocktails.